https://www.jakewilder.net/home daily 1.0 2025-09-09 https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/b676555d-76a3-45dc-b9b4-38e61d109ad9/JAKE+CENTRAL+MARKET+LA-2.jpg Home - Hi! I’m Jake! I’m curious, data-driven, and thoughtful. I create meaningful marketing strategies and copy. https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1631485865938-J2UCFUTSB45W3F2OYA9H/guided+tour.png Home - I created an interactive tour for a financial database I planned the user journey and wrote copy for a creative product tour that combined a chatbot and interactive design software. https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1660265445859-XJH5V8SCB85PAMQO2SLM/LP+guide+cover.png Home - I created an integrated campaign for institutional investors I mapped out content and wrote copy for a holistic campaign that explored the background and benefits of operating in the private markets. https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1630705933035-OWUXA3K8SWKMY25KNN32/ESG.png Home https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1630706102656-0IVHHGQQW6W3ILGQ5VLR/blogimages_benchmark_faq_hero-1.png Home https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1630706293884-GNSNARE0WZUBUXAGXZ6J/what-are-capital-markets-blog-imgs-02.png Home https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1631486135710-S54UB40BXZBNP56NZTLF/customize_solutions.png Home https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1631486191247-DJDYJUHPNR7LAKKTCYA1/complex-information.png Home https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1655184732912-G6BY26F1G3UK4WAHK5ON/how-we-get-our-data.png Home https://www.jakewilder.net/contact daily 0.75 2022-08-12 https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1631511784969-W8BZJ97BIHY1JMWSW8K1/JAKE+THE+BROAD-2.jpg Contact https://www.jakewilder.net/about daily 0.75 2025-09-09 https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1631487840996-86CLS44DXHSI2V1TNCFK/jake_wilder_april_2019-modified.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/bfc6a9ce-6c61-49fa-a2b3-e8603fa71962/lil+goat.jpg About https://www.jakewilder.net/dont-click daily 0.75 2022-08-09 https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/36295b95-e31d-4bfa-8a86-22aaf7bbcf5c/IMG_20200321_185648.jpg Don't click https://www.jakewilder.net/unicorns daily 0.75 2022-09-11 https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/b412066e-229a-4c0c-abc9-036f6ded2cdf/Unicorn+report+cover.png Unicorns - What is a unicorn? We needed a way to promote a report on valuable startups in VC, but wanted to reach a broader audience. https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/330d2602-4c41-4e42-907d-3b0f8dac16d1/unicorn_quiz_small.png Unicorns Solution Partnering with a videographer and designer, I mapped out and wrote copy for a campaign that included an explainer video, several blog posts, an interactive quiz, animated Instagram stories and a nurture email. Treating the video as an anchor asset, we came up with a bold new approach that blended digital and real materials to carry throughout the campaign. I leaned heavily into featuring exciting leading companies of tomorrow and relevant (often eye-popping) financial details associated with them. https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/8fb3fb8c-0b09-46d7-8b6e-bb9bd432ae3c/Unicorn+video+still.png Unicorns Results Our campaign resulted in a helpful explainer video, top-ranked blog post*—including several #1 ranked keywords and 360 top 100 ranked keywords—and solid engagement on social. *The post has since been updated several times as it is a top performer across blog content https://www.jakewilder.net/tour daily 0.75 2022-07-31 https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/16f54fd4-6ee2-417b-a725-da5265746810/home-tour-bg.png Tour - An interactive tour for a financial database The executive sales team needed to accelerate the prospect sales cycle and reach an online audience. https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/34647b17-2b1f-49bc-93ee-6d84b26cd3dc/investment_tour.png Tour Solution Partnering with a designer, I mapped out and wrote copy for a user-guided tour that combined an interactive design element and a chatbot. The chatbot was capable of tracking leads and storing actionable information (such as business email and industry preference), while serving as a remote for the user to progress through the experience. Copy written for this project involved a complex dialog tree for the chatbot, instructional cues, and simple, benefit-driven product language. https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/70d8c00d-1b86-45c0-9c76-ee2a119b77bc/tour_thank+you_4.png Tour Results The tour experience has resulted in sales teams having more meaningful, productive conversations earlier on in the sales cycle—saving valuable time and leading to closed deals more quickly. Engagement metrics for the experience are also strong, with 200k+ views, an average time on page of ~2 minutes, and a 38% bounce rate. “This is F$%*ING AWESOME, you guys deserve an award for this.” - Senior Sales Executive *The tour experience has since been updated from its original version due to high performance https://www.jakewilder.net/lp-private-markets-campaign daily 0.75 2022-08-10 https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/6eebc08b-b4d9-4630-a3bd-d8f5d8aaf5d3/LP+guide+cover.png LP private markets campaign - An introduction to the private markets for limited partners We needed to explain the benefits of operating in the private markets through the lens of data. https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/99bdac25-6eda-468a-83cd-e7087e301adb/01+-+preview+data+2.png LP private markets campaign Solution Partnering with a designer, I mapped out a standalone microsite, multi-chapter eBook, a series of blog posts and social/email promotion. All of which highlighted the opportunities and values of the private markets for sophisticated institutional investors. The content focused on the evolving makeup of participants in VC/PE, return potential, and the benefit of further diversification available within these spaces. We used a healthy amount of data to supplement our narratives and included callouts/sidebars that helped illustrate investment potential. https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1080e870-ec6f-457f-97b2-2ab44c7f3cee/01+-+left+bottom+of+page.png LP private markets campaign Results The campaign originally ran in 2018. Blog posts maintained 66% higher than average time spent on page and generated a significant number of leads for a tough audience to break into. *The microsite experience has since been taken down, but eBook and blog content has been updated https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/3c5e8c9a-0fa7-4679-a81b-bde2d4058f1d/capitalize.png https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/66870ea1-0193-449b-9a4e-56860a9a904d/footer+example.png https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/9da41260-d6f3-405c-8182-2e854994c046/id+top+funds.png https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/f1bd12b4-ed02-40a9-956a-d9e5e364da61/what+lps.png https://www.jakewilder.net/donate daily 0.75 2025-05-08 https://www.jakewilder.net/portfolio daily 0.75 2025-09-09 https://www.jakewilder.net/portfolio/complex-ideas monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/e90c8196-1f3c-4333-8a10-cb1c9a2adb51/VM+datagraphic+preview.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1ec1cb7e-0303-47e2-9c3c-300921bf083e/PE-mega-fund-1.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/52cd11b2-ba57-4743-9a5e-439cb838564c/SRI_cover.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/6eebc08b-b4d9-4630-a3bd-d8f5d8aaf5d3/LP+guide+cover.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/0ecd7af0-9389-4668-aa6d-d9baa01a0fe2/PE-mega-fund-2.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/2c6406e3-89fa-4a60-9d92-47723f8361f8/benchmark_cover_2.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/9b32ab2f-8d66-491f-810d-8c1d00810d24/PB+for+corp+strat+and+dev.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/ff6a93de-1efa-4766-b7df-c8a14b0e8f5b/SBO-1.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/89e3ffa6-cd96-441b-940f-599077c82dd4/capital_structure_cover.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/179f07e8-2085-4c43-9c24-cab383d9b6ad/Dealmakers_cover_image.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/8cdb3587-0b72-487b-9da2-169e83a83213/SBO-2.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/8cc29b1b-e9ac-4746-8d58-b3d3a08a8159/SXSX-cover.png Portfolio - I distill complex ideas *Edited by me https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/74eafade-dab8-4c06-a31a-db6538524a6b/appetite-corp+dev-2.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/65370968-f75d-47a7-8ac6-e73dfa328a60/Long+zipline+preview.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/4ef63815-bc31-4a8b-b3cf-16cd513205e9/valuations-corp-dev-1-b.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/bcae19fa-d8ca-43b0-a825-eaa2b2c9af4e/websummit_infographic_Q4_2020_v3.jpg Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/6d089ffb-fb48-4f4c-8183-83c11caa6764/corp+dev-3.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/7be1e927-3aba-403c-a9bb-df66fbd23dad/quick+facts+preview.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/05efcf1a-8468-4c17-8352-a1a8c9e5ef07/SBO-3.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1a62c36c-ff56-43ea-b6ef-0eb70dea5512/CM+case+study.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/144fa9de-dd18-46f6-a9a2-895137784bcc/outlook_tourist.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/b5f6956c-832d-4d49-b776-507dc828f102/outlook-slow.png Portfolio - I distill complex ideas https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/7e73a923-677c-4ca2-8c6a-a486ca27b72d/outlook-IPO.png Portfolio - I distill complex ideas https://www.jakewilder.net/portfolio/engaging-content monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1631485865938-J2UCFUTSB45W3F2OYA9H/guided+tour.png Portfolio - I plan and create engaging content - I created an interactive tour for a financial database I planned the user journey and wrote copy for a creative product tour that combined a chatbot and interactive design software. https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/bcae19fa-d8ca-43b0-a825-eaa2b2c9af4e/websummit_infographic_Q4_2020_v3.jpg Portfolio - I plan and create engaging content https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/35238f45-0e95-434e-b1e6-66d12463ad87/unicorn_quiz_small.png Portfolio - I plan and create engaging content An interactive quiz to test your unicorn knowledge https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/e90c8196-1f3c-4333-8a10-cb1c9a2adb51/VM+datagraphic+preview.png Portfolio - I plan and create engaging content https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/6541c6b1-fc6c-4a0b-9561-3633032286ac/Snap+preview.png Portfolio - I plan and create engaging content A quick and easy quiz about Snap https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/4cc3722d-364f-46b7-956f-eeddf9cb67c0/emerging+spaces+vid.png Portfolio - I plan and create engaging content https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/56ef5efa-bba5-4e34-ac60-fb694ea79306/vocab+quiz+img.png Portfolio - I plan and create engaging content Test your private market industry vocab skills https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/46e0b61f-4b71-4d89-baf3-d9d34f35315f/GP-Stakes-History-ARTICLE_2x.png Portfolio - I plan and create engaging content Detailing the history of GP stakes deals over three phases https://www.jakewilder.net/portfolio/creativity-wit monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/13389c0f-cc67-4f26-86b9-b0041f16bf68/Mariners+swag.png Portfolio - I use creativity and wit where it counts https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/a98d030e-f8f1-46c1-91b7-4bd32d2552f5/JBL+speaker+box+2.jpg Portfolio - I use creativity and wit where it counts https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/13ce8d87-eda8-48ce-968e-05852c8c1ae4/JBL+speaker+box+pic+3.jpg Portfolio - I use creativity and wit where it counts https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/acb09b9d-f8b8-476f-85fc-8b9a3982240f/vc+trivia.png Portfolio - I use creativity and wit where it counts Click to see trivia! https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/b9bcad53-5d0c-44fd-ad7f-417502099d79/PBFD+Promo+ticket.png Portfolio - I use creativity and wit where it counts https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/8b76feaf-952b-4c8d-a7ed-e70469049b43/PB+FC+day+-+Uber+card.png Portfolio - I use creativity and wit where it counts https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/912f1a3a-f182-4d4e-9926-8570cff8a672/Full+welcome+kit+EU.png Portfolio - I use creativity and wit where it counts I wrote copy for a client "welcome kit" https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/f8d00b05-8ac9-4e47-8413-cac595462f66/bombas+art+1.png Portfolio - I use creativity and wit where it counts Premium swag with a story https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/a3827d32-dbc3-40a0-a1f9-b06371fa5545/EU+welcome+kit+warm+greetings.png Portfolio - I use creativity and wit where it counts https://images.squarespace-cdn.com/content/v1/61328d0965aae91d25b68d0d/1983f0e2-0fdf-47ec-abf0-3c3c71b5d25e/EU+welcome+kit+setting+up.png Portfolio - I use creativity and wit where it counts https://www.jakewilder.net/portfolio/i-take-pride-in-my-work-and-achieve-results monthly 0.5 2022-09-09